We are
Spark the feeling of Cheot-Sarang everyday
Brand Essence
iWhite Korea is rooted in the concept of Cheot-Sarang, the feeling of experiencing your first love. A love that comes from within and when simple heartwarming gestures feels so grand.
We believe that love can come in simple yet sincere packages like good skincare.
Put yourself first.
“I, first”
The iWhite Korea Philosophy
iWhite Korea got its start as one of the first Korean skincare brands designed with love for Southeast Asian markets. With all the hustle and bustle of skincare, we hope to rekindle your experience of receiving, opening, and trying out your first Korean skincare.
iWhite Korea believes that skincare is Self-Care and Self-Care is as easy as 1, 2, 3
Cheot-Sarang
첫사랑
The feeling of experiencing your first love. A love that comes from within and when simple heartwarming gestures feels so grand.
Malg-eum
맑음
It is finding solace in the purity of nature like…
when you see blue skies,
feel the morning breeze,
and take a dip in the clear water.
Core Values
Modern
모던
A brand that is fresh to its offerings and beliefs. There is a constant challenge to reinvent itself.
Korean
한국
A brand that is true to its origins. It exudes the qualities and everything that makes it uniquely Korean.
Dependable
신뢰할 수 있는
The skincare you can lean upon. A brand that gets you through your good days and bad days.